Advertising Tips

When it comes down to selling your car the key is how well you advertise it. You can have a car in exceptional condition for sale at a bargain price, but if nobody knows about it you’re going to have a tough time selling it. There are several different strategies you can take and a number of factors you need to consider to ensure you get the best possible coverage for you vehicle.

What type of vehicle are you selling? If the car you are putting up for sale is a popular model such as a Ford Focus or Toyota Corolla then your best bet will be to use the most commercially well-known sites where you will find many more of these popular models. If you’re selling something a little more niche however, such as a Ferrari or classic car for example, then it would be wise to search the internet for sites specific to these vehicles in order to target the appropriate market.

Ensure that you make your description of the car you’re selling as accurate as it can be. If a buyer turns up to find that the car isn’t as it was described or feels that they’ve been misled in any way then they’re unlikely to place any trust in you and consequently unlikely to buy the vehicle from you.

There may be a limit to the number of words or characters that you can use in your description so be sure to choose them carefully, and use typical car ad-speak to reduce this number. For example, write alloys instead of alloy wheels, e/w instead of electric windows and use auto if your car has an automatic gearbox.

Moreover, it is important to remember that images can go a long way. Take good quality pictures which capture your car in the most flattering yet accurate way possible and cover the whole vehicle. This may mean taking up to 20 images if you have a large car such as a second hand Mercedes G-Class.